Top 2 Reasons Small Businesses should Outsource Their Digital Marketing
These days, outsourcing your digital marketing just makes sense; it saves you money and provides you with an actual experienced marketing team working on your behalf. This team only works when necessary and doesn’t waste your time or your money. Most companies make the costly mistake of hiring someone for this position full-time or utilize an existing staff member to take care of the marketing.
Both options are costly mistakes, and here’s why:
First, a salaried or hourly marketing employee will cost you on average $65k and upward annually (depending on the office’s location). This is not taking into consideration the amount you spend on their benefits and the time invested in training them. Outsourcing digital marketing with an experienced agency can cost $1,000 and upward monthly, depending on the level of services you need and the advertising you want to pursue. Overall, outsourcing is far more cost-effective.
The second reason: unless you hired someone solely for marketing, they’re most likely going to prove to be unqualified. Again, this will cost you money because they are learning as they go. Additionally, even more of their attention will be pulled away from their actual, qualified responsibilities. This can cause them stress or to perform under your expectations. The last thing you want to do is pay someone to learn as they go. For small businesses, paying someone to learn as they go is death! It will drastically slow down output, which costs you (time? Money? income?) due to their lack of knowledge.
Rewards of Outsourcing Your Digital Marketing:
• Actual Digital Marketing experts working on your behalf
• Only pay for what you need... when you need it
• Get your staff focusing their efforts on their actual area of expertise
• Reduce overhead costs substantially
While each business has its own individual needs, outsourcing can help you determine what will work best and give you more bang for your buck!
Digital Marketing companies, like Successful Practitioner, handle your marketing needs so you can focus on the real passions that benefit your business.